ABF FRANCHISING EXPO 2026

ABF Franchising Expo 2026: The Global Epicenter of Franchising Opportunities
June 24–27, 2026 | São Paulo, Brazil

ABF Franchising Expo 2026 returns to São Paulo as the world’s premier franchising event, uniting industry leaders, entrepreneurs, and innovators under one roof. As Latin America’s largest and most influential franchise fair, this four-day extravaganza promises unparalleled networking, groundbreaking insights, and transformative business opportunities.

Event Highlights
ABF Franchising Expo 2026 will host over 1,500 brands across 30+ sectors, including food and beverage, retail, education, technology, and healthcare. Attendees can explore franchise models at every investment level—from low-cost startups to high-end enterprises—while discovering emerging trends in sustainability, digital transformation, and omnichannel strategies. The expo’s dynamic layout features interactive exhibits, live demonstrations, and dedicated zones for international expansion, enabling global brands to connect with Brazilian and Latin American markets.

Educational Excellence
A cornerstone of the expo is its robust conference program, featuring 200+ speakers including industry titans, successful franchisees, and economic analysts. Topics will span:
- Franchise Finance & Investment: Navigating capital, ROI, and scaling strategies.
- Legal & Regulatory Frameworks: Compliance in Brazil and cross-border operations.
- Innovation Labs: AI, automation, and digital tools revolutionizing franchise management.
- Sustainability Workshops: ESG practices for long-term brand resilience.

Networking & Business Growth
Beyond exhibitions, the expo facilitates targeted matchmaking through its ABF Business Lounge, where pre-scheduled B2B meetings connect franchisors with qualified investors. The Startup Arena will spotlight disruptive franchising tech, while the Women in Franchising and Young Entrepreneurs forums foster inclusive leadership. Evening networking galas and cultural events provide relaxed settings to forge global partnerships.

Why São Paulo?
As Brazil’s economic powerhouse, São Paulo offers unmatched infrastructure and accessibility. The expo leverages the city’s vibrant business ecosystem, with dedicated shuttle services from major airports and hotels. Attendees can extend their stay to explore Brazil’s thriving franchise landscape, with post-expo tours to high-potential regional markets.

Who Should Attend?
- Franchisors: Expand brand presence, recruit master franchisees, and benchmark against competitors.
- Aspiring Entrepreneurs: Discover low-risk entry points into proven business models.
- Investors & Suppliers: Source innovative products and services for franchise networks.
- Industry Professionals: Gain CEU-accredited training and stay ahead of market shifts.

Registration & Logistics
Early bird registrations open in late 2025, with discounted rates for international attendees. The expo will be held at the São Paulo Expo Center, a state-of-the-art venue with seamless connectivity. Accommodation packages and travel partnerships will be announced via the official website.

ABF Franchising Expo 2026 isn’t just an event—it’s the gateway to the future of franchising. Join 80,000+ expected visitors to turn ambition into enterprise in the heart of Latin America’s economic dynamo.

For more information, visit www.abf.com.br/expo.