REMADE - RETAIL MEDIA UNMADE 2026

REMADE - RETAIL MEDIA UNMADE: Sydney, September 15, 2026

Set against Sydney's vibrant backdrop, REMADE - RETAIL MEDIA UNMADE on September 15, 2026, is not another retail media conference; it's a disruptive summit dedicated to reimagining and dismantling the current paradigms of how brands connect with consumers within retail environments. Moving beyond the hype, REMADE focuses on the tangible, the challenging, and the future-shaping forces poised to fundamentally reshape the $1 trillion+ retail media landscape.

Core Themes & Content Tracks:

1. The AI & Personalization Paradox: Deep dives into the practical realities of AI-driven hyper-personalization. Sessions explore moving beyond basic recommendations to true contextual understanding (predictive needs, sentiment analysis), the ethical tightrope of data usage, and the critical balance between relevance and consumer fatigue/privacy concerns. Expect case studies on successful AI integration and hard-won lessons on implementation pitfalls.
2. Beyond the Banner: The Unmade Formats: This track interrogates the future of retail media inventory. What replaces static digital displays? Sessions explore the rise of immersive experiences (AR try-ons, virtual product staging within the store app), interactive shoppable content, gamified engagement loops, and the convergence of physical/digital environments (e.g., IoT-triggered offers). Focus is on formats that drive action, not just awareness.
3. The Data Dilemma: Ownership, Ethics, & Value: Addressing the elephant in the room. Discussions will center on the evolving data privacy landscape (GDPR, CPRA, future regulations), the battle for first-party data supremacy, and the ethical imperative for transparency. How can retailers and brands build trust and unlock sustainable value without exploiting consumer data? Experts will propose new models for data co-ownership and ethical AI governance.
4. The Creator Commerce Collision: Exploring the blurring lines between social influence and retail media. How are creators becoming integral to in-store and in-app media strategies? Sessions cover authentic creator-brand-retailer partnerships, leveraging UGC (User-Generated Content) within retail platforms, measuring true ROI of creator-driven commerce, and the shift from pure influencer marketing to embedded commerce experiences.
5. Sustainability & Purpose as Media: Moving beyond greenwashing. This track examines how genuine sustainability and brand purpose can become powerful retail media assets. Discussions include leveraging in-store/online platforms to educate consumers on product impact, promoting circular economy models (refill, resale) within retail media, and measuring the impact of purpose-driven campaigns on both brand perception and sales. How can retail media drive positive change?
6. The Retailer-Brand Power Shift: Analyzing the evolving dynamics. As retailers build sophisticated media networks, how does this impact traditional brand-agency relationships? Sessions explore new collaboration models, the rise of retailer-owned creative studios, the negotiation of fair value exchange for media and data, and the potential for retailers to become media owners and competitors.

Who Attends? REMADE attracts a forward-thinking mix: Retail Media CEOs & VPs, Brand Marketing Leaders (especially CMOs), E-commerce & Digital Strategy Directors, Data & Analytics Heads, Creative Technologists, Sustainability Officers, Media Planners & Buyers, and leading Investors in the retail media space.

The "Unmade" Promise: REMADE isn't about incremental improvements; it's about confronting the uncomfortable truths, challenging established players, and collaboratively building the blueprints for the next generation of retail media. It's where the future isn't just discussed – it's actively designed, debated, and deconstructed. Attendees leave not just with insights, but with actionable strategies and a network ready to lead the transformation of retail media in the years ahead.