Event Description
TOUR SALON 2026: Central Europe's Premier Tourism Showcase Returns to Poznan
Mark your calendars for October 9-11, 2026, as Poznan, Poland, once again becomes the vibrant heart of Central European tourism during the highly anticipated TOUR SALON. Organized by the prestigious Poznan International Fair (MTG), this leading regional trade fair is the essential platform for industry professionals, destinations, and travel enthusiasts to connect, discover, and shape the future of travel.
A Hub for Innovation and Connection
TOUR SALON 2026 promises to be a dynamic gathering ground, bringing together approximately 1,000 exhibitors from over 50 countries and attracting tens of thousands of visitors. The event serves as a critical bridge between Eastern and Western European markets, offering unparalleled access to emerging trends, diverse destinations, and innovative travel products. Exhibitors range from national tourism boards and regional destinations to tour operators, hotel chains, airlines, tech providers, and specialized travel services catering to every niche imaginable – from adventure tourism and wellness escapes to cultural heritage, MICE (Meetings, Incentives, Conferences, Exhibitions), and sustainable travel solutions.
Key Themes Shaping 2026
Expect a strong focus on the evolving demands of the modern traveler:
1. Sustainability & Responsible Travel: A cornerstone theme, showcasing eco-certified accommodations, conservation tourism initiatives, and low-impact travel experiences.
2. Technology Integration: Discover the latest in booking platforms, virtual reality previews, AI-driven customer service, and contactless travel solutions enhancing the visitor journey.
3. Experiential & Niche Tourism: Dive deep into culinary tours, agritourism, wellness retreats, active holidays, cultural immersion programs, and accessible travel options.
4. Central European Renaissance: Highlighting the rich tapestry of destinations across Poland, the Czech Republic, Slovakia, Hungary, and neighboring countries, emphasizing unique cultural heritage and natural landscapes.
5. Post-Pandemic Recovery & Resilience: Showcasing strategies for rebuilding confidence, flexibility in offerings, and crisis management within the tourism sector.
Experience for Visitors
Whether you're a travel agent seeking new partners, a tour operator scouting innovative products, a corporate planner looking for MICE venues, or simply an avid traveler dreaming of your next adventure, TOUR SALON offers immense value. Navigate extensive exhibition halls packed with inspiration, attend insightful seminars and workshops led by industry experts, participate in targeted B2B matchmaking meetings, and benefit from exclusive travel deals and offers unveiled during the event. Poznan itself, with its charming Old Town, modern infrastructure, and renowned culinary scene, provides the perfect backdrop for productive networking and exploration.
Why Exhibit?
For destinations, service providers, and businesses, TOUR SALON is a strategic investment. It offers direct access to a concentrated audience of qualified buyers and influencers from key source markets, invaluable market intelligence, opportunities to launch new products, strengthen brand visibility in a crucial region, and forge partnerships that drive growth.
Prities
The event will be held at the Poznan International Fair grounds (MTP), easily accessible via Poznan-Ławica Airport and the city's efficient public transport network. Accommodation options range from city-center hotels to convenient stays near the venue.
Don't miss the chance to be part of TOUR SALON 2026. It's more than a fair; it's the pulse of Central European tourism, where deals are made, trends are set, and unforgettable journeys begin. Prepare for three days of discovery, connection, and inspiration in the welcoming city of Poznan.