IGTM - INTERNATIONAL GOLF TRAVEL MARKET 2026

IGTM 2026: The Global Epicenter of Golf Travel Returns to Cannes

Mark your calendars for October 19-23, 2026, as the prestigious International Golf Travel Market (IGTM) returns to the sun-drenched, glamorous shores of Cannes, France. Renowned as the world's premier B2B event dedicated exclusively to the golf tourism industry, IGTM 2026 promises to be the definitive meeting point for the most influential players shaping the future of global golf travel.

The Heart of Golf Tourism Business
IGTM is far more than just a trade show; it's a dynamic ecosystem designed for forging powerful partnerships and driving business growth. The core of the event revolves around pre-scheduled, one-to-one business meetings. This highly efficient format allows golf resorts, tour operators, destination management companies, airlines, hospitality providers, and industry suppliers to connect directly with qualified buyers actively seeking new and innovative golf travel experiences. Over three intense days, attendees engage in hundreds of curated meetings, accelerating deal-making and expanding global networks.

Beyond the Meetings: Education, Insight, and Networking
While the meetings are the engine, IGTM 2026 offers a rich tapestry of complementary activities:
Insightful Conference Programme: Featuring thought leaders, industry experts, and innovators discussing critical trends like sustainable tourism, technology integration, emerging markets, and shifting golfer demographics. Attendees gain actionable intelligence to navigate the evolving landscape.
Destination Showcase: Exhibiting destinations from across the globe present their unique golf offerings, cultural attractions, and hospitality strengths, providing inspiration and direct access to regional experts.
Networking Opportunities: From welcome receptions and gala dinners to informal lounge areas and themed events, IGTM fosters invaluable peer-to-peer networking among industry professionals.
Familiarisation (Fam) Trips: Pre and post-event fam trips offer buyers immersive, first-hand experiences of selected golf destinations and properties, cementing relationships and deepening product knowledge.

Why Cannes? The Perfect Stage
Cannes provides the ideal backdrop for this global gathering. Its world-class infrastructure, stunning Mediterranean setting, and reputation as a hub for luxury and business events create an atmosphere of prestige and opportunity. The city's excellent connectivity via Nice Côte d'Azur Airport ensures easy access for international attendees.

Industry Relevance and Impact
IGTM remains the undisputed leader in connecting the golf travel supply chain. It serves as the barometer for industry health, a launchpad for new destinations and products, and a catalyst for innovation. For any serious professional involved in marketing, selling, or developing golf travel experiences worldwide, IGTM 2026 in Cannes is not just an event; it's an essential investment in the future of their business. Expect five days of intense networking, cutting-edge insights, and unparalleled business opportunities set against the iconic backdrop of the French Riviera.