Event Description
MACFRUT 2026: The Global Hub for the Fresh Produce Industry (April 21-23, Rimini, Italy)
Mark your calendars for April 21-23, 2026, as Rimini Exhibition Centre transforms into the epicenter of the global fresh produce industry for the 43rd edition of MACFRUT. Renowned as Europe's leading international trade fair for fruits and vegetables, MACFRUT 2026 promises to be a pivotal event for growers, distributors, retailers, processors, and technology providers seeking innovation, networking, and market insights.
Why Rimini?
Rimini's strategic location on Italy's Adriatic coast, coupled with its world-class exhibition infrastructure (Rimini Fiera), makes it the ideal hub. Excellent transport links via highway, rail, and the nearby Federico Fellini Airport ensure seamless access for international attendees. The city itself offers vibrant hospitality, complementing the business focus of the event.
Core Exhibition & Sectors
At its heart, MACFRUT is a massive B2B exhibition. Expect over 1,000 exhibitors showcasing the entire fresh produce value chain across key sectors:
Fresh Produce: A vast display of fruits (berries, citrus, stone fruit, tropical, pome) and vegetables (leafy greens, tomatoes, peppers, root vegetables, exotic) from Italy and around the globe.
Technology & Innovation: Cutting-edge solutions for cultivation (greenhouses, seeds, biostimulants), harvesting machinery, sorting & grading technology, packaging (sustainable materials), cold chain logistics, and automation.
Logistics & Services: Companies offering transportation, warehousing, quality control, certification (organic, GlobalGAP), and market intelligence services.
Organic & Sustainability: A dedicated focus area highlighting organic produce, sustainable farming practices, waste reduction solutions, and eco-packaging – reflecting the industry's critical shift towards environmental responsibility.
Beyond the Booths: A Rich Program
MACFRUT is far more than just a trade show. Its comprehensive program includes:
Conferences & Seminars: High-level debates on market trends, global trade dynamics, technological advancements, sustainability challenges, and consumer behavior. Renowned international speakers and industry leaders share insights.
Innovation Area: A dedicated platform showcasing the most promising start-ups and pioneering technologies in agri-tech, featuring pitches and demonstrations.
B2B Matchmaking: Pre-scheduled meetings facilitated by the organizers, connecting buyers and sellers efficiently.
Tastings & Competitions: Opportunities to sample new varieties and award-winning produce, fostering appreciation and discovery.
Why Attend MACFRUT 2026?
Discover Innovation: Be the first to see new varieties, technologies, and sustainable practices shaping the future of fresh produce.
Network Globally: Connect with thousands of professionals from over 100 countries, spanning the entire supply chain.
Gain Market Intelligence: Access invaluable insights through conferences and direct discussions on trends, regulations, and consumer demands.
Source Products & Solutions: Find reliable suppliers for everything from fresh produce to the latest machinery and services.
Build Partnerships: Foster collaborations and forge new business relationships in a dynamic industry environment.
Plan Your Visit
MACFRUT 2026 runs from Tuesday, April 21st, to Thursday, April 23rd, 2026, at the Rimini Exhibition Centre (Rimini Fiera). Registration details, the full exhibitor list, conference programs, and accommodation options will be available closer to the date on the official MACFRUT website. Whether you're a seasoned industry veteran or new to the sector, MACFRUT 2026 is an unmissable opportunity to drive your business forward in the vibrant world of fresh produce.