SIAHA – INTERNATIONAL TOURISM, TRAVEL AND TRANSPORT SHOW 2026

SIAHA 2026: Algeria's Premier Gateway to Global Tourism & Transport (Apr 21-23, Oran)

Scheduled for April 21-23, 2026, in the vibrant coastal city of Oran, Algeria, the SIAHA – International Tourism, Travel and Transport Show stands as the nation's flagship event for the global travel, tourism, and transportation industries. As Algeria strategically positions itself to become a major North African tourism hub, SIAHA 2026 is poised to be the essential platform for international and local stakeholders to connect, showcase innovations, and drive collaboration in this rapidly evolving market.

A Convergence of Global and Local Players: SIAHA 2026 expects to attract a diverse audience of over 500 exhibitors and thousands of visitors from across Algeria and around the world. The show will feature dedicated pavilions and zones covering the entire travel ecosystem:
Tourism Operators: National tourism offices, hotel chains, resorts, tour operators, and travel agencies showcasing Algeria's rich cultural heritage (Roman ruins, Casbahs), stunning Mediterranean coastline, Sahara Desert adventures, and emerging eco-tourism potential.
Transportation Solutions: Airlines (both international carriers and Algeria's flagship Air Algérie), airports, railway operators (including the ambitious East-West Highway project), maritime transport companies, car rental agencies, and emerging mobility tech providers.
Travel Technology: Innovations in booking platforms, revenue management systems, contactless solutions, AI in travel, destination marketing tools, and sustainable travel tech.
Support Services: Financial institutions offering travel finance, insurance providers, event organizers, MICE (Meetings, Incentives, Conferences, Exhibitions) specialists, and destination management companies.

Why Oran? Choosing Oran, Algeria's second-largest city and a major economic and cultural center, is strategic. Oran boasts excellent international connectivity via its airport and seaport, a modern infrastructure, and a dynamic business environment. Hosting SIAHA here underscores the city's role as a gateway to Algeria's western regions and reinforces the country's commitment to diversifying its economy beyond hydrocarbons through tourism.

A Platform for Growth and Networking: SIAHA 2026 is more than just an exhibition; it's a dynamic marketplace and knowledge hub. Attendees can expect:
B2B Meetings: Pre-scheduled and on-the-spot networking opportunities between buyers, sellers, and investors.
Seminars and Conferences: In-depth discussions on Algeria's tourism development strategy, sustainable tourism practices, digital transformation in travel, transport infrastructure projects, and market trends.
Product Launches: Unveiling of new destinations, hotel properties, tour packages, and transport services.
Consumer Access: Dedicated open days allowing the public to discover travel deals and destinations.

Significance for Algeria: SIAHA 2026 is critical for Algeria's ambitious tourism goals. It serves as a powerful catalyst for:
International Promotion: Showcasing Algeria's vast, largely untapped tourism potential to a global audience.
Investment Attraction: Highlighting opportunities in hospitality, infrastructure, and technology development.
Industry Development: Fostering knowledge transfer, best practices, and partnerships.
Economic Diversification: Contributing significantly to job creation and non-oil GDP growth.

For anyone involved in the global travel and transport industry – from airlines and hotel groups to tech startups, tour operators, and investors – SIAHA 2026 in Oran is not just an event; it's the essential gateway to understanding and participating in Algeria's exciting tourism transformation. Mark your calendars for April 21-23, 2026, to be part of shaping the future of North African travel.