PLAY 2026

PLAY 2026: The Epicenter of Gaming Culture in Bologna

Mark your calendars for May 22–24, 2026, as Bologna, Italy transforms into the global heart of gaming at PLAY 2026—the continent’s most anticipated trade fair for board games, card games, role-playing games (RPGs), and hobbyist entertainment. Hosted at the iconic Fiera District, this three-day extravaganza unites industry pioneers, creative minds, and enthusiasts under one roof, promising an unforgettable celebration of play.

A Hub of Innovation and Creativity
PLAY 2026 will showcase over 500,000 square meters of interactive exhibits, featuring premieres from leading publishers, indie developers, and emerging designers. Attendees can explore cutting-edge game mechanics, discover rare collectibles, and experience hands-on demos of unreleased titles. The event’s dynamic layout includes dedicated zones for strategy games, family-friendly fun, immersive RPG campaigns, and digital gaming integrations, catering to all ages and interests.

Beyond the Booths: Workshops, Competitions, and Community
Beyond exhibitions, PLAY 2026 offers a rich tapestry of programming:
- Masterclasses with legendary game designers on storytelling and mechanics.
- Live tournaments for competitive players, with coveted prizes and bragging rights.
- Artist alleys and signings, where fans meet illustrators and authors shaping the genre.
- Family play zones, ensuring multi-generational engagement with educational and recreational activities.

Networking and Industry Impact
As a pivotal trade event, PLAY 2026 facilitates B2B matchmaking, connecting publishers, distributors, and retailers. The PLAY Conference series delves into market trends, sustainability in game production, and the future of gaming communities. For professionals, it’s a platform to forge partnerships, scout talent, and gain insights into Europe’s booming €15 billion gaming market.

Bologna: The Perfect Host
Bologna’s rich cultural heritage, culinary delights, and efficient transport make it an ideal backdrop. Attendees can savor local cuisine, explore medieval architecture, and unwind at post-event gatherings. The city’s passion for art and innovation resonates with PLAY’s ethos, creating a synergistic atmosphere where creativity thrives.

Why Attend?
Whether you’re a retailer seeking the next big hit, a designer pitching your vision, or a gamer hunting for exclusive experiences, PLAY 2026 delivers unparalleled access to the gaming universe. It’s more than a fair—it’s a movement where imagination takes center stage.

Join us in Bologna from May 22–24, 2026, and be part of the world’s most vibrant gaming community. Tickets and details at playfair.it. Let the games begin!